All blog articles

Klaviyo is announcing Surabhi Gupta as our new Chief Technology Officer. Surabhi joins us at a pivotal moment as we expand internationally and roll out a growing suite of AI-powered products.

Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

Advertising can be tough because of election year marketing. Learn how strategies like selective ad spend and testing can help during the 2024 elections.

Discover the benefits of Black Friday Cyber Monday marketing: increase sales, attract new customers, build brand awareness, and boost engagement with Klaviyo.

Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.

Learn how you can leverage Klaviyo SMS to engage your subscribers in Denmark, Finland, Norway, and Sweden and enhance your global SMS strategy.

SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.

Home & garden businesses have a prime shot at capturing consumers’ attention, according to new research. Klaviyo’s 2024 state of ecommerce report reveals that 72% of large home & garden retailers have seen higher profits over the last 12 months, while 70% report higher margins—and nearly all (92%) expect to see revenue increases this year. […]