The short message peer-to-peer (SMPP) protocol enables two-way communication between servers hosting automated SMS software and short message service centers (SMSCs) that wireless service providers use to manage and deliver SMS messages to mobile devices.
SMPP facilitates the timely and efficient delivery of SMS messages that ecommerce brands send to their subscribers.
How does SMPP work?
When you send an SMS, it travels through a network of systems called external short message entities (ESMEs). These are the devices or platforms your brand uses to send SMS messages to subscribers, such as a mobile phone, a computer running SMS software, or a marketing platform.
To coordinate these messages, a central hub called an SMSC acts as a traffic controller. It routes messages between different ESMEs.
To ensure effective communication, all these systems use a standardized language: SMPP. This protocol is like the common language spoken by all the components involved in sending an SMS. It guarantees that your message will reach the right people quickly and reliably.
4 ways SMPP facilitates SMS marketing
- Enables instant customer connections: By allowing fast two-way communication, SMPP helps you build stronger relationships with customers.
- Supports expanded market reach: SMPP supports high-throughput SMS campaigns, allowing your brand to reach a wider audience and acquire new customers.
- Ensures reliable message delivery: SMPP ensures messages arrive on time, which can help boost customer satisfaction.
- Facilitates cross-platform integration: SMPP makes it easy to combine SMS with your other marketing tools, including your CRM system or email marketing platform.
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