An image URL is a link that directs browsers to an image hosted on the internet. When you type an image URL into the address bar, the browser retrieves the image and displays it without you having to download it.
Image URLs often end with image extension names, such as .png, .jpg, or .gif. Here’s an example:
- https://www.yourwebsite.com/images/photo.jpg
To get an image URL, right-click on an image in your browser and click “Copy Image Address.” Note that you can’t retrieve an image URL for a picture on your local storage. You must upload it to an image hosting website or your content management system for it to be assigned a URL.
How to use images when reaching out to prospects
Image URLs allow you to embed visuals into your marketing emails and MMS messages and make them more engaging. Here are 5 ways you can incorporate images into your digital marketing strategy:
- Using an image to sign off: Replace a text-based signature with an image to make emails more engaging and recognizable and build brand identity.
- Personalizing emails with images: Add personalized product recommendations with product descriptions and images to increase conversions.
- Spicing up product launches: Add images to product launch MMS messages or emails to excite customers and give them a good idea of what the product looks like.
- Highlighting the call-to-action (CTA): Replace a text-based CTA with a bold image to ensure readers don’t miss it.
- Decorating seasonal messages: Use colorful images to make seasonal messages like Christmas newsletters or Veteran’s Day messages more engaging.
Benefits of using images in emails and MMS messages
- Builds a stronger brand identity: Using images with consistent colors helps you build a strong and recognizable brand identity.
- Highlights promotional messages: Images help you effectively promote products and communicate information, especially when you want to highlight product features or benefits.
- Makes a lasting impression: Visual triggers lead to better retention compared to plain text. Your potential customers are more likely to acknowledge and remember your offer if they find it visually appealing.
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