A profile address refers to the primary address of a customer profile and, in some cases, a second line providing additional location information like their PO box and apartment number. Typically, the customer’s profile address contains the billing address added to the payment field or the pickup address where they receive their packages.
Aside from providing necessary transactional and delivery information, profile addresses are valuable for determining customers’ locations and executing geo-specific marketing strategies.
4 ways to use profile addresses for creating effective marketing strategies
- Segment your target audience: Use geolocation data to segment your customers based on their city, town, and district. Geographic segmentation helps you create personalized messaging that resonates with local cultures and trends.
- Provide location-based offers: Your customers have varying needs depending on their location, which will influence their buying decisions. Give them relevant location-specific offers that make them feel valued.
- Geomarketing for nearby customers: With geofencing, you can send targeted discount messages to customers in your area and encourage them to visit your store if you have a physical one.
- Event reminders: Remind customers of any brand-related events happening in their region. To increase attendance, incentivize potential visitors through on-site promotions, coupons, and gifts.
Ready to tailor your customer outreach based on location, profile address, and numerous other elements? Sign up for Klaviyo and reach your ideal customer with targeted ads, personalized offers, and highly relevant messaging. Create segments based on desired criteria like purchase behavior or brand engagement and use predictive analytics to guide your decisions.
Set up email and SMS campaigns and flows and send timely, effective messages supported by Klaviyo AI that gives you insights on trends, customer preferences, churn risks, and much more.