The Federal Communications Commission (FCC) is an independent US government agency that oversees and regulates all radio, cable, satellite, television, and wire communication activities. It is the US’s primary authority on telecommunication law, and it is charged with publishing rules and regulations that interpret, implement, and enforce federal statutes.
A marketing automation platform like Klaviyo can help you stay compliant with the FCC regulations that are applicable to your SMS marketing program, such as getting prior express consent from your audience for your SMS marketing initiatives through forms, using pre-built templates and disclosure language, and utilizing customer segmentation to send personalized content to the right audience at the right time.
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