What is non-handset opt-in?

A non-handset opt-in is a way to obtain explicit consent to send text messages. It’s considered any opt in method that isn’t initiated by someone sending an SMS to subscribe to your list.

For example, verbal agreements, filling out a paper form, or signing up for your SMS list on your website are all considered non-handset opt-ins. A handset opt-in, on the other hand, is when recipients opt in by sending a text message to a business or through a mobile app.

How to set up a non-handset opt-in

  1. Centralize audience data: Before creating an opt-in form, make sure the data you collect from it can feed into your CRM so you’re securely managing and storing customer data.
  2. Create a sign-up form on your website: Design and customize a non-handset opt-in form with fields for collecting phone numbers, names, and other relevant information. 
  3. Create double opt-in messages: Set up opt-in confirmations that can confirm subscriptions and phone numbers, so you’re maintaining a clean list.

5 tips for successful non-handset opt-ins

  1. Tell people what they can expect if they opt in: People are more likely to sign up if they know what to expect. Near or on your sign-up form, include language that describes what subscribers can look forward to receiving and how often.
  2. Incentivize people to subscribe: Offer a discount, free gift, or early access to sales. 
  3. Convert email subscribers to SMS subscribers: Ask your most engaged email subscribers to opt in to receiving SMS, perhaps with an incentive.

Klaviyo is a marketing automation platform that makes it easy to collect explicit consent from your SMS subscribers through customizable sign-up forms. If you’re ready to send SMS messages that convert, sign up for Klaviyo today.

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