What is received SMS?

Received SMS is a metric in Klaviyo that measures the total number of SMS messages that a subscriber has received from a flow, campaign, or as a part of an SMS conversation with your brand.

Received SMS lets you see how effectively your SMS marketing campaigns and automated flows reach your customers. This data helps you fine-tune your marketing strategy, make necessary adjustments, and boost customer engagement.

How does Klaviyo track the number of received SMS messages?

  1. Integration with wireless providers: Klaviyo integrates with wireless service providers to track SMS delivery.
  2. Delivery status monitoring: Klaviyo monitors the delivery status of each SMS message sent.
  3. Waiting for confirmation: Klaviyo waits for the provider to confirm that the recipient’s device received the SMS message.
  4. Recording received messages: Once confirmation is received, Klaviyo records the message as a received SMS event.

6 ways to improve your received SMS rates

  1. Create high-quality lists: Make sure your SMS subscriber lists contain accurate, up-to-date phone numbers. A common strategy for creating high-quality lists is to use double opt-in in your sign-up forms.
  2. Use a trusted sending number: Send SMS messages from a short code or a verified toll-free number to avoid issues with delivery and build trust with your subscribers.
  3. Send relevant, valuable content: Tailor your messages to be useful and interesting for your subscribers so they find value in the messages they receive from your brand.
  4. Limit the number of sent SMS messages per month: Aim to send no more than 2–6 SMS messages per month to avoid overwhelming your subscribers and keep them engaged.
  5. Maintain list hygiene: Regularly clean your SMS subscriber lists to remove invalid and inactive phone numbers.
  6. Monitor deliverability: Keep a close eye on important deliverability metrics like click rate, conversion rate, and unsubscribe rate to identify any possible issues and improve performance.

Ready to start sending powerful SMS campaigns and automated flows that attract new customers and boost sales? Sign up for Klaviyo today and one-up your marketing efforts with powerful features like custom sign-up forms, customer segmentation, pre-built SMS automated flows, and actionable insights that help you spot areas that need improvement.

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