Sent SMS is a Klaviyo metric that shows the number of SMS messages successfully delivered to your subscribers’ mobile devices. This metric helps your ecommerce brand measure how effectively your messages reach your audience and estimate potential engagement levels.
Klaviyo’s SMS metrics dashboard provides detailed insights into your SMS messages’ performance. It includes the number of messages sent and received by subscribers, helping you accurately assess the deliverability of your SMS campaigns and automated flows.
7 effective ways to increase your sent SMS rates
- Keep your list up-to-date: Regularly go through your SMS subscriber list to make sure your subscribers’ phone numbers are up-to-date. Remove any outdated phone numbers to keep your SMS lists fresh.
- Use double opt-in: Use a double opt-in process to ensure you’re getting subscribers who want to hear from you. It’s a great way to build a list of engaged customers.
- Use short codes: They are great for sending a high volume of messages. Short codes face less filtering and are less likely to be blocked by carriers, so your messages have a better chance of being delivered successfully.
- Segment your audience: Break down your SMS list into segments based on demographics, shopping habits, or behavior. This will help you send highly relevant, targeted messages to each segment and keep them engaged.
- Don’t overdo it: Limit the number of texts you send to 2–6 per month. This way, you won’t overwhelm your subscribers and cause them to unsubscribe from receiving further messages.
- Avoid spammy messages: Always include a clear opt-out option and write your messages in a way that clearly shows they are legitimate communications from your brand, not spam. Use proper language and correct spelling to avoid being flagged by spam filters.
Ready to start your SMS marketing journey? Use Klaviyo to increase audience engagement with SMS messages from short codes, custom sign-up forms, and list segmentation. Sign up for Klaviyo now to use pre-built SMS automated flows and in-depth reports to optimize your SMS initiatives and gain actionable insights quickly.