What is an all-in-one CRM?

An all-in-one CRM is a centralized hub for managing customer relationships, communicating with audiences, and delivering an excellent customer experience. 

Whereas traditional customer relationship management systems (CRMs) track sales and contacts, all-in-one CRMs centralize all of the functionality required to make those sales and drive repeat business: customer profile management, marketing automation, customer support, and performance data analysis. 

All-in-one CRMs integrate easily with other software, so that marketers have flexibility in their tech stacks without creating data silos and diluting their omnichannel marketing strategies.

Why B2C marketers need an all-in-one CRM

B2C marketers grapple with the seemingly insurmountable task of delivering personalized brand experiences to a lot of people. The only way to meet high consumer expectations is by using an all-in-one CRM that centralizes customer data and automates as many repetitive tasks as possible.

Fragmented data and disparate systems are non-starters in executing an omnichannel marketing experience. An all-in-one CRM addresses these problems by consolidating all customer interactions into one cohesive platform. From there, B2C marketers can get a complete view of the customer, performance data, and opportunities to collaborate with other teams. 

The benefits of an all-in-one CRM

  1. Unified customer view: An all-in-one CRM aggregates data from multiple software platforms and customer touchpoints to create a single, comprehensive customer profile. This unified view of the customer is how larger brands like Amazon can deliver personalized brand experiences.
  2. Enhanced collaboration: With an all-in-one CRM, marketing, sales, and customer service teams are all working with the same data and functionality. This makes it easier for teams to collaborate on improving omnichannel marketing strategies.
  3. Improved customer engagement: When marketers and customer support can make actionable decisions that are aligned with customer data, it’s easier to improve the customer experience and increase engagement as a result. 
  4. Software flexibility: All-in-one CRMs integrate well with other B2C software platforms that address different touchpoints along the entire customer journey. When you can freely adopt new technology as your business grows without creating data siloes, it’s easier to automate tasks and improve the customer experience.

Klaviyo: the all-in-one CRM designed for B2C marketers

Klaviyo is an all-in-one B2C CRM that centralizes customer data, automates personalized communication at scale, and helps brands deliver stellar and efficient customer support. From the beginning, Klaviyo was designed for the unique needs of B2C marketers: fast sales cycles, high-volume sales, and personal relationships with customers. 

Here’s what you can expect from Klaviyo’s all-in-one CRM functionality:

  • A single customer view: Klaviyo B2C CRM centralizes all customer data in one place, so marketing, sales, and customer support can all work together to increase revenue and customer satisfaction.
  • B2C software integrations: Klaviyo B2C CRM integrates with 350+ ecommerce software platforms, so you can use all of your customer data to its fullest potential.
  • Personalization and automation: Klaviyo B2C CRM makes it easy to deliver the personalized customer experiences people have come to expect, while automating a lot of the repetitive tasks involved in delivering those experiences at scale.
  • Actionable analytics: You can actually take action from what you learn from Klaviyo B2C CRM analytics, which are and have always been designed for B2C businesses.

Klaviyo has helped 157,000 businesses create personalized customer journeys. Sign up for Klaviyo and get started today. 

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