Mobile terminating (MT) means that the message sent from a business or a brand is delivered to a subscriber’s mobile device. These messages are known as mobile terminated messages, and they commonly include promotions, updates, alerts, cart abandonment messages, and even opt-in requests.
Benefits of including MT messages in your marketing strategy
- Real-time messaging: MT messages are sent and received in real time and are convenient for time-critical alerts like flash sales or limited-time offers.
- Direct communication: These messages are delivered directly to your customers’ mobile devices, offering a direct line of communication that boosts engagement and sales.
- Personalization: Using segmentation, you can send personalized SMS messages to your target audience based on factors such as their demographics, behavior, or purchase habits.
- Automation: Send automated MT messages triggered by customer actions using various flows, such as cart abandonment or post-purchase follow-up.
- Cost-effectiveness: MT SMS messages are a cost-effective way to send notifications and important updates to your customers, helping you communicate efficiently at scale.
What is the difference between mobile terminating and mobile originating?
Mobile originating (MO) messaging refers to an SMS message sent from the customer’s mobile device to an automated system that lets them opt in to receive updates and promotional offers. An MO message is often used in combination with an MT message to establish two-way conversations between mobile marketers and customers.
If this sounds appealing, sign up for Klaviyo to start sending targeted messages and support your SMS marketing initiatives with personalized campaigns and efficient automated flows.
Send high-volume messaging short codes, custom keywords, and SMS subscribe links. Customize SMS flows based on your customers’ actions and monitor results with Klaviyo’s comprehensive analytics suite.