Clicked SMS is a metric that tracks how many subscribers click on a link within your SMS message. It helps you measure engagement and assess how well your SMS campaigns and automated flows are performing.
By analyzing clicked SMS data, you can identify opportunities to boost conversion rates and generate revenue through your SMS marketing efforts.
What is the difference between clicked SMS and SMS click rate?
Both clicked SMS and SMS click rates show how many subscribers engaged with your messages. Clicked SMS shows the total number of subscribers who clicked on a link in your message, while SMS click rate displays the percentage of recipients who clicked on that link relative to the total number of messages delivered.
How to increase the number of SMS clicks
1. Shorten your links using Klaviyo’s URL shortener
URL shorteners reduce the length of your links to a minimum, helping you use the rest of the available space on engaging content for your subscribers.
Still, many mobile carriers flag SMS messages using some URL shorteners as spam. That’s why it’s important to choose a carrier-approved shortener, like Klaviyo’s dedicated link shortening service, which won’t affect your delivery rates and message clicks.
To start using Klaviyo’s shortener, toggle it on when you start writing your SMS message, and Klaviyo will automatically shorten the links for you.
2. Use Klaviyo AI to compose messages
Klaviyo’s SMS assistant simplifies writing engaging content for all your SMS campaigns and automated flows throughout the customer journey stages. It’s designed to generate compelling SMS copy that drives clicks while maintaining compliance with industry and carrier regulations, including avoiding any prohibited content.
Klaviyo’s SMS assistant takes the guesswork out of writing effective messages and gives you peace of mind with its built-in compliance checks. Plus, it’s a great time-saver and can be a reliable source of inspiration, helping you deliver impactful texts every single time.
To use Klaviyo’s assistant, all you need to do is:
- Click the purple lightbulb icon in the right corner of your SMS campaign editor
- Choose the campaign type (Promotion, Product Announcement, Newsletter, or Other)
- Add the name of the product you want to promote (optional) and provide a short description of your campaign
- Click the “Get ideas” button
3. Send messages to the right segments
Instead of sending the same message to your entire SMS subscriber list, which often gets overlooked and results in low click rates, try sending fewer, more targeted messages to specific groups within your SMS subscriber list.
Divide your audience into smaller segments based on their:
- Demographics data
- Geographical location
- Shopping behavior
- Personal habits
Once you have all your subscribers organized into segments, you can start sending relevant, highly personalized SMS messages to each group. This will result in more clicks, higher conversion rates, and a better ROI.
Run effective SMS campaigns and automated flows with Klavio. Use Klaviyo to send compelling messages, shorten links, and segment your audience with dynamic data and insights.
Sign up for Klaviyo today to send SMS messages that drive clicks and boost sales.