A destination number is a phone number that receives a text or multimedia message.
For example, when your business sends a marketing SMS or MMS, your subscriber’s phone number is the destination number. Meanwhile, if you set up a phone number your audience can send messages to, your business phone number is the destination number.
What makes a destination number valid?
For your subscriber’s destination number to be valid, it needs to be active, in the correct format, and associated with a device compatible with receiving SMS and MMS messages.
Valid destination numbers are the key to your marketing messages reaching your intended audience. Invalid, deactivated, or incorrect numbers can result in undelivered messages, impacting your SMS deliverability rates.
Keeping your SMS list clean
Maintaining a clean SMS list with valid destination numbers can help you keep your deliverability rates high. Here are 3 steps to keep your SMS list in top shape:
- Merge duplicate profiles: Repeat destination numbers on your list can negatively affect your SMS deliverability. To avoid this, regularly review your SMS list and merge duplicate profiles to consolidate information.
- Analyze subscriber activity: Go through your list to identify recipients who have persistent “Device Disconnected” error messages or other deliverability issues. Consider excluding these users from your SMS list or managing them separately from your active audience list.
- Remove consent: If you have invalid, inactive, or non-consenting numbers on your list, clean them up by removing consent to receive SMS from their profiles. To do this in Klaviyo, find the recipient in the Profile Tab and click on “Unsubscribe from SMS.”
A marketing automation platform like Klaviyo simplifies your SMS list management by automatically detecting and handling invalid numbers to preserve your deliverability rate. It also helps you segment your audience and manage consent to keep your SMS list clean and effective. Sign up today for hassle-free, automated SMS marketing.