What is the Telephone Consumer Protection Act?

The Telephone Consumer Protection Act (TCPA) is a federal law governing telecommunications, including SMS.

The telemarketing law dates back to 1991 and covers the use of automated telephone communications, including phone calls, voicemails, fax machines, and text messages. Text messages are considered transactions similar to phone calls, which is why they’re covered under the TCPA.

Under the TCPA, unlawful text messages can result in fines starting at $500 per infringement and reaching as high as $1,500. For this reason, if you use SMS for marketing, you must comply with the TCPA.

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