What is a multimedia message?

A multimedia message, or MMS, is a text message that includes multimedia content such as images, videos, audio files, and GIFs. Unlike traditional SMS, which only supports plain text, MMS incorporates various forms of media for richer and more engaging communication.

Why use MMS for marketing campaigns?

MMS messages can boost engagement and conversions because they’re eye-catching. Unlike SMS messages, which are limited to 160 characters, MMS messages have a 1600-character limit. While the use of the entire character limit isn’t recommended, MMS is a great option if you need more space to convey your message.

Here’s how to use MMS in your mobile marketing campaigns: 

  • Product promotions: Send high-quality images, videos, and GIFs of your products to showcase their features and entice customers to purchase.  
  • Special offers and discounts: Use MMS messages to send exclusive deals and promo codes to your subscribers.  
  • Brand awareness: Share behind-the-scenes photos or videos of your team, product development, or company events to humanize your brand and connect with your audience. 
  • Customer support: Help your customers with visual instructions, tutorials, or troubleshooting tips through MMS messages. 

How to create impactful MMS campaigns

Create successful MMS campaigns by following these 3 tips.

  1. Segment your audience by high-value product: Identify your most profitable products or services and create targeted campaigns for customers who purchase them. You can test product images on this segment.
  2. Create engaging content: Develop compelling visual content like educational videos that complement your message. Include links to these videos in your MMS messages for better customer experience.
  3. Experiment with abandoned cart flows: Use MMS to recover lost sales. You can send reminders with enticing product images to customers who abandoned their carts.

A quality marketing automation platform like Klaviyo can help you effectively use MMS messages in your marketing initiatives. Sign up for Klaviyo to craft personalized MMS messages, track performance metrics, and integrate with 350+ other apps to boost engagement, drive sales, and increase ROI.

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