What is a virtual contact card?

A virtual contact card is a digital business card you send to your target audience as a text message. It’s an easy way to share the information your subscribers need to connect with you. 

A virtual contact card can include your company’s:

  • Name
  • Logo
  • Email address
  • Phone number
  • Street address
  • Website URL

When your subscribers receive your virtual contact card, they’re prompted to save the information to their contact list. Every message you send after will display your company’s name and logo, making it easier for people to reach out to you.

How to use a virtual contact card

Before sending virtual contact cards to your SMS subscribers, you must obtain their explicit consent. The easiest way to get consent and send contact cards is to use a marketing automation platform like Klaviyo.

With Klaviyo, you can set up double opt-in keywords to confirm people want to receive updates from your brand.

After obtaining consent, add a virtual contact card to an existing or new SMS flow, such as a welcome series message, to make sure subscribers receive your contact information right after they sign up. Prompt them to save your brands’ information to make your messages stand out and boost engagement moving forward. 

Keep in mind that adding the virtual contact card to your SMS message turns it into an MMS.

Sign up for Klaviyo today and grow your SMS-attributed revenue with automated flows that increase click rates and subscriber engagement.

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