A webhook is a one-way automated notification sent from one application to other platforms to inform about an event.
For example, a webhook may send updates to your marketing platform whenever someone signs up for your email list through your website. This alert sets off other automations you’ve set up, like sending out a welcome email to your new subscriber.
How to set up webhooks for your business
To implement webhooks for your business, follow these steps:
1. Choose the right marketing automation platform
Building webhooks requires having the right infrastructure, like a marketing automation platform that handles webhook configuration.
Look for a platform that offers custom integrations so you can set up webhooks connecting any apps you use in your marketing efforts.
2. Determine what webhook you need
Pinpoint the areas of your marketing strategy that require consistent updates to come up with the exact webhooks you need. For example, your trigger events can be:
- Someone placing an order
- A customer starting checkout
- A contact subscribing to your SMS list
3. Set up your webhook
Follow your marketing platform’s instructions to set up your webhook. This process can vary between platforms, but its main steps usually include:
- Copying the endpoint URL from the application where you want to be notified
- Pasting the link to the app that sends the notification
- Adding the trigger event information
4. Test your webhook
Once you set up your webhook, do a test run to identify any areas of improvement and use this knowledge to tweak your webhooks.
Looking for the best way to implement webhooks for your brand? Use Klaviyo’s flow and CDP webhooks to set up triggers for a range of events and receive instant notifications.
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