All blog posts

All blog posts articles

9 strategies to improve ecommerce search rankings

Find out the best ecommerce marketing practices for earning top spot in the search rankings.

Lizzie Davey
12min read
SMS marketing
27 Mar 2024
Cultural fit: SMS marketing strategies for the UK and Europe

A blanket approach to SMS in Europe will leave your audiences cold. Here’s why (and what you can do about it).

Lizzie Davey
11min read
3 steps to an ethical behavioral targeting strategy

Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.

Jax Connelly
14min read
Behavioural targeting: what it is and why it matters

Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.

Jax Connelly
9min read
Email marketing
4 Mar 2024
5 win-back email examples & strategies for success

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

Email marketing
1 Mar 2024
How to prepare for Gmail + Yahoo's new sender requirements

To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.

Why clean data is important to AI development

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

Jax Connelly
10min read
How AI improves speed & scalability for marketers

Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.

What is omnichannel marketing? Strategy & examples

Discover how to build an omnichannel marketing strategy, and the data and technology needed for scaling sustainable growth.

Tiff Regaudie
12min read