The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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31 Jan 2025
RCS explained

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

30 Jan 2025
2025 Marketing trends

Unlock 2025’s must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.

23 Jan 2025
Use sunset flows for better email deliverability

Optimise your email deliverability with sunset flows. Learn how to manage inactive subscribers and improve sender reputation using Klaviyo’s sunset flow strategies.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
8 Jan 2025
Top 10 email marketing automations 2025

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire

Email marketing
3 Jan 2025
8 email marketing metrics that matter

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

Email marketing
27 Dec 2024
Why DMARC is so important

What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
31 Jan 2025
RCS explained

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

SMS marketing
10 Sept 2024
Why Email and SMS are stronger together

SMS marketing and email marketing are two sides of the same coin. They both help you reach out to customers, but they work in different ways and are best for different situations. 

SMS marketing
22 Aug 2024
6 steps to stay compliant when sending texts in France

Learn the key regulations to send compliant SMS marketing messages in the UK, plus what 8,000 brands do to make compliance easier.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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11 Valentine's Day marketing ideas for 2025

Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.

27+ January marketing ideas to boost engagement

Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.

10 ways to boost Boxing Day sales

Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.