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![](https://www.klaviyo.com/uk/wp-content/uploads/sites/2/2025/02/SMSAudit-Blog-ArticleCard.webp)
SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2025/01/rcs-explained-header.png)
Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2025/01/2025MarketingTrends-Blog-ArticleCard.jpg)
Unlock 2025’s must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.
![](https://www.klaviyo.com/uk/wp-content/uploads/sites/2/2025/01/SunsetFlows-Blog-ArticleCard.jpg)
Optimise your email deliverability with sunset flows. Learn how to manage inactive subscribers and improve sender reputation using Klaviyo’s sunset flow strategies.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2025/01/B2CMarketing-Blog-ArticleCard.jpg)
Discover the best B2C marketing strategies for 2024. Learn how personalisation, empathy, and innovative tactics can boost your business and connect with consumers.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2025/01/ValentinesDayMarketing-Blog-ArticleCard.jpg)
Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2024/05/ecommerce-marketing-automation-software-card.jpg)
Key features to consider when choosing your ecommerce marketing platform.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2024/06/new-sms-capabilities-across-europe-apac-card.jpg)
Klaviyo expands global SMS reach – with additional countries now available in the multi-national unified SMS Marketing Platform.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2023/08/EmailAutomation-Blog-ArticleCard-1.jpg)
In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire