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Demographic Segmentation explained + 7 examples

Netflix doesn’t show the same content recommendations to a 60-year-old retiree and a 22-year-old fresh graduate. And there’s a reason for that. A 60-year-old retiree and a 22-year-old graduate likely have very different tastes in films and TV shows. Of course, there will be outliers, but for the most part, there’s an inherent difference. This […]

Lizzie Davey
12min read