All blog posts

All blog posts articles

11 Valentine's Day marketing ideas for 2025

Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.

Tiff Regaudie
10min read
Ecommerce marketing automation - strategy & tools 2025

Key features to consider when choosing your ecommerce marketing platform.

Lizzie Davey
22min read
Platform news
8 Jan 2025
Klaviyo SMS now in Belgium

Klaviyo expands global SMS reach – with additional countries now available in the multi-national unified SMS Marketing Platform.

Rob Hand
4min read
Email marketing
8 Jan 2025
Top 10 email marketing automations 2025

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire

Tracey Wallace
16min read
Email marketing
3 Jan 2025
8 email marketing metrics that matter

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

Tiff Regaudie
9min read
Email marketing
27 Dec 2024
Why DMARC is so important

What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.

Email marketing
20 Dec 2024
What’s the best time to send marketing emails?

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Tiff Regaudie
9min read
27+ January marketing ideas to boost engagement

Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.

Lizzie Davey
15min read
Behavioural segmentation: types & examples

Imagine walking into a coffee shop for the first time. The barista greets you with a warm smile, ready to suggest a popular drink or offer a sample of a delicious pastry. Their friendly approach makes you feel welcome and helps you feel more comfortable in a new environment. Now imagine you’re a regular. The […]

Nada Radulovic
13min read