All blog posts

All blog posts articles

SMS marketing
6 Feb 2025
How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

SMS marketing
31 Jan 2025
RCS explained

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

Rob Hand
4min read
2025 Marketing trends

Unlock 2025’s must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.

Annie McGreevy
16min read
Use sunset flows for better email deliverability

Optimise your email deliverability with sunset flows. Learn how to manage inactive subscribers and improve sender reputation using Klaviyo’s sunset flow strategies.

Top B2C marketing strategies for 2025

Discover the best B2C marketing strategies for 2024. Learn how personalisation, empathy, and innovative tactics can boost your business and connect with consumers.

Tiff Regaudie
14min read
11 Valentine's Day marketing ideas for 2025

Here are 11 ways to make the most out of your Valentine’s Day marketing campaign to improve communication and increase conversions.

Tiff Regaudie
10min read
Ecommerce marketing automation - strategy & tools 2025

Key features to consider when choosing your ecommerce marketing platform.

Lizzie Davey
22min read
Klaviyo news
8 Jan 2025
Klaviyo SMS now in Belgium

Klaviyo expands global SMS reach – with additional countries now available in the multi-national unified SMS Marketing Platform.

Rob Hand
4min read
Email marketing
8 Jan 2025
Top 10 email marketing automations 2025

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire

Tracey Wallace
16min read