All blog posts

All blog posts articles

Behavioural segmentation: types & examples

Imagine walking into a coffee shop for the first time. The barista greets you with a warm smile, ready to suggest a popular drink or offer a sample of a delicious pastry. Their friendly approach makes you feel welcome and helps you feel more comfortable in a new environment. Now imagine you’re a regular. The […]

Nada Radulovic
13min read
Email marketing
12 Dec 2024
Everything you need to know about email deliverability

Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.

Profile photo of author Maddy Osman
Maddy Osman
19min read
Email marketing
10 Dec 2024
Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list

10 ways to boost Boxing Day sales

Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.

Lizzie Davey
20min read
The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

Customer data
15 Nov 2024
Demographic Segmentation explained + 7 examples

How to group people based on their personal context to build better relationships and deliver campaigns that resonate. 

Lizzie Davey
15min read
Email marketing
7 Nov 2024
Turn window shoppers into buyers

Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

Tiff Regaudie
13min read
Klaviyo news
31 Oct 2024
What's new in Klaviyo Q4 2024

Learn more about our highly requested Q4 product releases including updates to segment builder, enhanced email AI, and automated conversations.

Jen Kessler
3min read
Guide to Customer Loyalty Programmes: steps, tools and best practices with 15 examples

Discover the benefits, tools and tactics to create a winning customer loyalty programme – with examples to inspire you.

Lizzie Davey
21min read