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Email marketing
8 Jan 2025
Top 10 email marketing automations 2025

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire

Tracey Wallace
16min read
Email marketing
3 Jan 2025
8 email marketing metrics that matter

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

Tiff Regaudie
9min read
Email marketing
27 Dec 2024
Why DMARC is so important

What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.

Email marketing
20 Dec 2024
What’s the best time to send marketing emails?

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Tiff Regaudie
9min read
27+ January marketing ideas to boost engagement

Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.

Lizzie Davey
15min read
Behavioural segmentation: types & examples

Imagine walking into a coffee shop for the first time. The barista greets you with a warm smile, ready to suggest a popular drink or offer a sample of a delicious pastry. Their friendly approach makes you feel welcome and helps you feel more comfortable in a new environment. Now imagine you’re a regular. The […]

Nada Radulovic
13min read
Email marketing
12 Dec 2024
Everything you need to know about email deliverability

Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.

Profile photo of author Maddy Osman
Maddy Osman
19min read
Email marketing
10 Dec 2024
Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list

10 ways to boost Boxing Day sales

Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.

Lizzie Davey
20min read