How do you choose an SMS marketing platform that delivers experiences consumer demand in 2024? We review 4 of the best

Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.

Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.

The benefits of a Customer Data Platform (CDP) for marketers include multiple use cases where centralised and accessible data improves STP strategy – here are some examples.

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

That’s the most common SMS marketing myth Ashley Ismailovski, director of email marketing at SmartSites, hears from clients. “To that, I always say, ‘How will you know if you’ve never tried?’ Just because you don’t personally like to receive SMS marketing campaigns does not mean that your customers won’t,” Ismailovski points out. “More often than […]

Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.

Get a head start on CDPs. Discover how these technologies can integrate with your tech stack, helping you turn more customer data into better personalisation, automation and ROI for your business.

Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.