Lizzie Davey
Posts by this author
Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.
Black Friday marketing tactics consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.
“I’m worried we’re going to create friction in the customer journey.” “I’m worried we’re going to get a lot of replies saying it’s spam.” “I’m worried people are going to unsubscribe and it’ll create bad experiences.” These are just a few of the very real concerns marketers have expressed when I’ve suggested SMS marketing. And, […]
In the last hour alone, I’ve opened and closed WhatsApp multiple times, checked my email, replied to a text, searched for a present for my niece’s birthday, and aimlessly clicked through an obscene amount of Instagram Stories. And this is all before 10 a.m. on a Tuesday. Context switching is how we live. As a […]
Discover powerful ways to combine SMS and email marketing to grow your business
How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.