Netflix doesn’t show the same content recommendations to a 60-year-old retiree and a 22-year-old fresh graduate. And there’s a reason for that. A 60-year-old retiree and a 22-year-old graduate likely have very different tastes in films and TV shows. Of course, there will be outliers, but for the most part, there’s an inherent difference. This […]

Discover the benefits, tools and tactics to create a winning customer loyalty programme – with examples to inspire you.

Discover Klaviyo’s ultimate guide to discounting pricing strategies for Black Friday.

How brands can personalise ecommerce experiences to create seamless, tailored shopping experiences that bring what customers need straight to them.

A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.

SMS marketing and email marketing are two sides of the same coin. They both help you reach out to customers, but they work in different ways and are best for different situations. 

Black Friday Marketing tactics consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.

Discover the common AI pitfalls for ecommerce businesses and customer relationships—and how to fix them.

Learn how marketers with small and specific product lines can keep audiences engaged, interested, and buying.