All blog posts

What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.

The latest and emerging ecommerce marketing trends with tips and advice for how you can take advantage of these in your marketing plans and email and SMS channels.

Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.

Ecommerce welcome email flows – learn how to turn new subscribers into loyal customers with these data-backed tactics and examples.

With over 94% of consumers reporting they check reviews before purchasing, growing and maintaining them is vital to your online business. Learn how.

Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.

The ideal time to send emails will vary by individual recipient—so don’t guess at the best time to hit “Schedule”. Learn how Smart Send optimises for each recipient to maximise your email open rate.

Getting started with SMS short codes in your marketing? Read our comprehensive guide and best practices for UK businesses.

Learn why ecommerce customer churn rate – how marketing automation can help you predict it and evidenced-based actions you can take to reduce it.