Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.
Email marketing articles
In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire
Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.
What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list
Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.
With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.