Email marketing
Effective email marketing is the foundation of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Featured email marketing articles
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
Email marketing articles
In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire
What are DMARC, SPF and DKIM? Learn why DMARC is now essential for landing marketing emails in the inbox.
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list
Boost your Boxing Day sales with these 10 essential tips and ideas. Learn how to engage customers and drive revenue during the post-holiday rush.
Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.
Learn what a transactional email is, types of transactional emails, and how they differ from a traditional marketing email. Build brand loyalty today.
Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.