Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it’s evolved into a sophisticated channel for personalisation, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today’s consumers.

Email marketing articles

Email marketing
25 Jul 2024
11 Black Friday Cyber Monday email examples for 2024

Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Twinings. Learn what worked, get expert tips, and see their successful results.

Email marketing
25 Jun 2024
Drip campaign ideas for email marketing

The differences between drip and nurture campaigns, including when to use each, brand examples, and strategies for success.

Email marketing
21 May 2024
10 video email marketing types & when to use them

Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.

Email marketing
20 May 2024
Video in email: 5 tips to boost engagement

Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

Email marketing
16 May 2024
How to grow your email list: 4 proven strategies

Discover top strategies and best practices to grow your email list effectively. Learn from successful examples and boost your subscriber base today.

Email marketing
23 Apr 2024
How marketers can extract value from open rates today

Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

Email marketing
16 Apr 2024
How to keep unsubscribes low and engagement high

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

Email marketing
4 Mar 2024
5 win-back email examples & strategies for success

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

Email marketing
1 Mar 2024
How to prepare for Gmail + Yahoo's new sender requirements

To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.