Customer experience

The modern customer journey extends far beyond the transaction—it's an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer experience across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimising the customer journey to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.

Customer experience articles

Top B2C marketing strategies for 2025

Discover the best B2C marketing strategies for 2024. Learn how personalisation, empathy, and innovative tactics can boost your business and connect with consumers.

What is omnichannel marketing? Strategy & examples

Discover how to build an omnichannel marketing strategy, and the data and technology needed for scaling sustainable growth.

Why ecommerce reviews matter—and how to get them

With over 94% of consumers reporting they check reviews before purchasing, growing and maintaining them is vital to your online business. Learn how.

Customer relationships matter more than anything—rise to the occasion with an ecommerce CRM

We lift the lid on ecommerce CRMs and discover how complementing CRM with a customer data platform (CDP) can take your customer relationship to a whole new level

Tips for the 5 stages of the marketing funnel

Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.