Customer acquisition
In today’s fragmented digital landscape, successful customer acquisition requires more than just ad spend—it demands a sophisticated approach to reaching and resonating with high-value audiences. From emerging social platforms to traditional paid search, discover how leading brands are optimising their advertising strategies, mastering attribution across channels, and finding innovative ways to acquire customers efficiently in an increasingly competitive market. Explore proven frameworks for building sustainable acquisition programs that drive both immediate results and long-term growth.
Customer acquisition articles
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2024/08/PinterestMarketing-Blog-ArticleCard-1.jpg)
Discover campaign success with top Pinterest marketing strategies. Learn how cross-promotion, using rich pins, and integrating with Klaviyo helps boost performance.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2024/08/klaviyo-facebook-integration-example-use-cases-social-card.jpg)
You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2024/07/GrowEmailListsWithIG-Blog-ArticleCard.jpg)
Learn how to grow your email list on Instagram. Form hyper-personalised segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2024/06/InnovationAtKlaviyo-TikTokStrategies-ShareCard-3.jpg)
Find out how ecommerce marketers can master TikTok to boost engagement, reach, and sales.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2024/04/seo-ecommerce-card.png)
Find out the best ecommerce marketing practices for earning top spot in the search rankings.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2023/08/EmailPopupForms-Blog-ArticleCard.jpg)
Learn to create email pop-up forms customer love. Avoid annoying those hard won visitors, first read our best practices to win sign-ups with pop-up forms that convert.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2023/08/sign-up-form-examples-article-card.jpg)
Learn how to convert website visitors into lifelong customers with these email sign-up form best practices and examples from the ecommerce experts.
![](https://klaviyocms.wpengine.com/uk/wp-content/uploads/sites/2/2023/09/email-sms-trends-card.png)
The latest and emerging ecommerce marketing trends with tips and advice for how you can take advantage of these in your marketing plans and email and SMS channels.