Customer data
Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.
Customer data articles
Learn about the value of a customer data platform (CDP) for your ecommerce business: harness customer data, enhance personalisation, and grow revenue.
Discover customer data platforms (CDPs)—what they are, what they do, and how they can help you connect your entire tech stack and build cohesive customer experiences.
Discover 8 powerful use cases that harness advanced CDP capabilities to unlock actionable insights, while offering the flexibility to transform and extend your data.
Learn 7 key considerations to keep in mind when selecting the best customer data platform (CDP) for your business.
Learn how an embedded customer data platform can save you time and money, and 6 other reasons you might need a CDP.
How to group people based on their personal context to build better relationships and deliver campaigns that resonate.
Discover the latest tools, concepts and techniques for creating a scalable customer lifecycle strategy with dynamic customer segmentation.
A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.
15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your Black Friday campaign.