Customer data

Privacy and data ownership have become central to the modern customer relationship. As consumers take control of their digital footprint and regulations evolve worldwide, businesses must adapt to a new paradigm: one where transparent data collection and meaningful customer relationships drive success. Explore how leading brands are embracing first-party data strategies, building trust through privacy-centric practices, and creating value exchanges that benefit both business and consumer in the age of digital consciousness.

Customer data articles

Customer data
15 Nov 2024
Demographic Segmentation explained + 7 examples

How to group people based on their personal context to build better relationships and deliver campaigns that resonate. 

Customer data
22 Oct 2024
Strategies for advanced customer journeys

Discover the latest tools, concepts and techniques for creating a scalable customer lifecycle strategy with dynamic customer segmentation.

Customer data
17 Sept 2024
Ecommcerce CDP comparison 2025

A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.

Customer data
30 Aug 2024
2024 Black Friday CDP Use Cases

15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your Black Friday campaign.

Customer data
5 Mar 2024
8 smart ways to use your CDP for marketing

The benefits of a Customer Data Platform (CDP) for marketers include multiple use cases where centralised and accessible data improves STP strategy – here are some examples.

Customer data
13 Dec 2023
A marketer's no-nonsense introduction to CDP

Get a head start on CDPs. Discover how these technologies can integrate with your tech stack, helping you turn more customer data into better personalisation, automation and ROI for your business.