Marketing analytics

In the data-driven era of marketing, success depends on more than intuition—it requires a deep understanding of performance metrics and industry standards. From cross-channel attribution to customer lifetime value calculation, explore how leading brands are leveraging analytics to make informed decisions and measure success. Learn how to translate raw data into actionable insights, establish meaningful benchmarks, and build a performance measurement framework that drives continuous optimisation and growth.

Marketing analytics articles

SMS & Email marketing attribution

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

2024 Black Friday SMS marketing guide

Enhance your Black Friday SMS marketing campaigns. Discover our top steps, pro tips, and examples to enhance your strategy.

Discover 2024's email marketing performance by industry

How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.

What no one wants you to know about attribution

Read our guide to marketing attribution modelling, the pros and cons of each and how Klaviyo supports attribution for ecommerce marketing.