Personalisation strategy

Today's consumers expect experiences tailored to their unique preferences, behaviours, and needs at every touchpoint. Explore how innovative brands are moving beyond basic demographic segmentation to create sophisticated, dynamic customer segments and deliver truly personalised experiences at scale. Learn frameworks for building data-driven personalisation strategies that respect privacy, drive engagement, and create lasting customer relationships through relevant, timely interactions.

Featured personalisation strategy articles

7 real life examples of ecommerce personalisation

How brands can personalise ecommerce experiences to create seamless, tailored shopping experiences that bring what customers need straight to them.

Personalisation strategy articles

Behavioural segmentation: types & examples

Imagine walking into a coffee shop for the first time. The barista greets you with a warm smile, ready to suggest a popular drink or offer a sample of a delicious pastry. Their friendly approach makes you feel welcome and helps you feel more comfortable in a new environment. Now imagine you’re a regular. The […]

Using Jobs to be Done for personalised customer journeys

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

7 real life examples of ecommerce personalisation

How brands can personalise ecommerce experiences to create seamless, tailored shopping experiences that bring what customers need straight to them.

3 steps to an ethical behavioral targeting strategy

Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.

Behavioural targeting: what it is and why it matters

Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.