SMS marketing

SMS marketing is a powerful channel for intimate, immediate customer connections. With unmatched open rates and direct accessibility, it offers brands a unique opportunity to build personal relationships at scale. Explore how innovative marketers are crafting SMS strategies that respect consumer privacy, deliver timely value, and transform mobile messaging into a cornerstone of their customer engagement and revenue growth initiatives.

SMS marketing articles

SMS marketing
6 Feb 2025
How to conduct an audit of your SMS program

SMS marketing programs can be a crucial part of cultivating customer relationships. Learn how you can assess the health and effectiveness of those efforts.

SMS marketing
31 Jan 2025
RCS explained

Mobile messaging is getting a major upgrade and marketers should take note. Learn what RCS offers and what Klaviyo is developing to support RCS.

SMS marketing
10 Sept 2024
Why Email and SMS are stronger together

SMS marketing and email marketing are two sides of the same coin. They both help you reach out to customers, but they work in different ways and are best for different situations. 

SMS marketing
22 Aug 2024
6 steps to stay compliant when sending texts in France

Learn the key regulations to send compliant SMS marketing messages in the UK, plus what 8,000 brands do to make compliance easier.

SMS marketing
31 Jul 2024
9 SMS segments to set up yesterday

There are many ways to engage in targeted segmentation for your sms lists. Learn how groupings like VIP subscribers and high intent shoppers can drive conversions.

SMS marketing
9 Jul 2024
SMS marketing speeds time to purchase

Discover how SMS marketing can speed up time to purchase. Learn how to build a strategy that increases revenue and brand loyalty.

SMS marketing
20 Jun 2024
100+ European SMS marketing stats

100+ SMS marketing statistics from consumers in 13 European countries to inform your 2024 SMS Marketing Strategy

SMS marketing
18 Jun 2024
Your simplified guide to SMS regulations and compliance in the UK

Learn the key regulations to send compliant SMS marketing messages in the UK, plus what 8,000 brands do to make compliance easier.

SMS marketing
6 May 2024
Best SMS marketing platforms 2025

How do you choose an SMS marketing platform that delivers experiences consumer demand in 2024? We review 4 of the best