Retention marketing

In an era of rising acquisition costs, customer retention has become the cornerstone of sustainable growth and profitability. Beyond loyalty programs and reward points, modern retention marketing requires a sophisticated understanding of customer behaviour, lifetime value, and the moments that matter most in the customer relationship. Explore how leading brands are reimagining retention strategies to build lasting connections, reduce churn, and transform one-time buyers into brand advocates through data-driven engagement and personalised experiences.

Featured retention marketing articles

Guide to Customer Loyalty Programmes: steps, tools and best practices with 15 examples

Discover the benefits, tools and tactics to create a winning customer loyalty programme – with examples to inspire you.

The ultimate guide to discount pricing strategies that win and retain customers

Discover Klaviyo’s ultimate guide to discounting pricing strategies for Black Friday.

Retention marketing articles

Guide to Customer Loyalty Programmes: steps, tools and best practices with 15 examples

Discover the benefits, tools and tactics to create a winning customer loyalty programme – with examples to inspire you.

The ultimate guide to discount pricing strategies that win and retain customers

Discover Klaviyo’s ultimate guide to discounting pricing strategies for Black Friday.

Meet the Pinterest Integration with Klaviyo

Integrate Pinterest with the Klaviyo platform to seamlessly create personalised Pinterest ad campaigns and leverage first-party data in Klaviyo for greater return on ad spend.

Tactics for marketing niche and limited products

Learn how marketers with small and specific product lines can keep audiences engaged, interested, and buying.

Turn one-time buyers customers into loyal subscribers

Find out how brands like Dermalogica are turning one-time customers into repeat buyers and devoted subscribers.

Rev up your revenue: 3 tactics to improve repeat purchase rate

Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.