70% of potential online purchases are abandoned. Win customers back by following our guide to creating automated abandoned cart emails flows.

Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.

Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.

What is email segmentation and how do you optimise CTR and ROI through email personalisation? Learn everything you need to know.

Ecommerce welcome email flows – learn how to turn new subscribers into loyal customers with these data-backed tactics and examples.

Discover the value of automated shipping confirmation emails to delight customers and build a trusted brand experience with tips and examples.

The ideal time to send emails will vary by individual recipient—so don’t guess at the best time to hit “Schedule”. Learn how Smart Send optimises for each recipient to maximise your email open rate.

Learn best practices to make your email subject lines stand out and get clicks, including tips on length, using variables for personalisation and AI for optimisation

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.