Smarter segmentation
More data means better targeting. Real-time segment updates based on profile and behaviour data from 350+ integrations mean every message you send is perfectly personalised and up to date.
klaviyo vs. brevo
Drive faster ecommerce growth with data Brevo can’t match.
Klaviyo turns your customer data into predictable revenue through deeper data, smarter segmentation, and AI-powered automation—up to 228% ROI, according to Forrester.
Have it all—in the platform built for ecommerce
- Activate customer data
from across your tech stack to send timely and relevant messages
- Connect across channels
with a seamless email, SMS, mobile push, and reviews experience
- Guide your marketing
with built-in AI, ecommerce automations, predictive analytics, and benchmarks
- Grow your business
including your lists, customer lifetime value, and total revenue
151,000+ brands across 80+ countries use Klaviyo to grow their business
Klaviyo vs. Brevo
With Klaviyo, ecommerce brands drive more revenue.
|
Klaviyo |
Brevo | |
|---|---|---|
|
Automations |
✓ 60+ retail-specific automations ✓ Advanced branching on conditions & events ✓ Marketing automations with email and SMS |
X <10 automation templates X Basic conditional branching, no event trigger splits X SMS limited to campaigns and transactional only |
|
Segmentation |
✓ Use in email, SMS, paid ads, forms, or reporting ✓ Combine attributes, predictive, and 3rd-party data ✓ Segment by location, LTV/AOV, review ratings, and more |
X Can only be used in email or to filter automations X Cannot segment by predictive or 3rd-party data X Cannot segment by location or LTV/AOV |
|
Campaigns |
✓ 80+ campaign templates |
X 40+ campaign templates X Limited dynamic product feeds; Enterprise only |
|
Coupons |
✓ Easily generate dynamic coupon codes in platform |
X Dynamic coupons require 3rd party; Enterprise only |
|
Integrations |
✓ 350+ built-in ecommerce integrations ✓ Syncs with Meta, Google, Tiktok, & Pinterest ✓ Syncs granular ecommerce data |
X <70 total integrations X Only syncs with Meta (through Zapier) X Syncs surface-level order data |
|
AI |
✓ AI use across email, SMS, forms, push, & reviews ✓ Gen AI, predictive data, benchmarks, optimisation |
X Available for email only X AI limited to Gen AI & send-time optimisation |
|
Template library |
✓ 80+ campaign templates |
X 40+ campaign templates |
|
Multi-account & regional support |
✓ Klaviyo Portfolio for unified reporting across regions ✓ Clone flows, campaigns, segments, or forms |
X Limited sub-account functionality; Enterprise only X Cannot clone between accounts |
Switch from Brevo today.
350+ pre-built integrations
Start integrating and using your data quickly and easily with out-of-the-box integrations—no developer required.
Built for ecommerce, better for ecommerce
Smarter automated flows
Drive more revenue with less effort. Trigger flows when someone joins a segment based on third-party data like shipment delivery, VIP points, quiz results, and more. Plus use essential pre-built flows like back-in-stock and price drop.
Smarter AI & analytics
AI is only as good as the data you give it. Klaviyo AI uses data across 150K+ ecommerce brands to build detailed revenue reporting, build copy, flows, and segments, and peer benchmarks.
Klaviyo’s flows help us build a relationship with customers, automating a constant dialogue with our clients.
Matteo Todisco
Communications Manager, Ad Hoc Atelier
Frequently asked questions
Comparing Klaviyo to Brevo is a little like comparing apples to bananas. Klaviyo is the smarter platform designed for ecommerce marketing; Brevo offers limited customer data which will hurt your overall return. While it may be less expensive initially, Brevo hits you with hidden fees and add-on costs. With Klaviyo, every plan includes access to the ecommerce tools you need to drive growth.
Visit our pricing page to estimate your monthly cost.