
Smarter segmentation
More data means better targeting. Real-time segment updates based on profile and behaviour data mean messages you send are perfectly personalised and up to date.
Klaviyo |
Brevo | |
---|---|---|
Automations |
• 60+ retail-specific automations |
• 20+ automation templates |
Segmentation |
• Combine attributes, predictive, and 3rd-party data |
• Limited segmentation by predictive or 3rd party data |
Campaigns |
• Robust dynamic product feeds options |
• Limited dynamic product feeds; Enterprise only |
Coupons |
• Easily generate dynamic coupon codes in platform |
• Limited dynamic coupons; Enterprise only |
Integrations |
• 350+ built-in ecommerce integrations • Syncs with Meta, Google, Tiktok, & Pinterest • Syncs granular ecommerce data |
• <100 pre-built integrations • Syncs with Meta & Google Ads • Requires Brevo API to capture basic details (product ID/variant ID/price) vs full product data easily available |
Multi-account & regional support |
• Klaviyo Portfolio for unified reporting across regions • Clone flows, campaigns, segments, or forms |
• Limited sub-account functionality; Enterprise only – Cannot clone between accounts |
|
• 100+ features launched in 2024 |
• 24+ features launched in 2024 |
Third Party cookie tracking |
• Supports extended ID functionality to extend 3rd party cookie life |
• Standard cookie tracking implementation |
Personalised peer benchmarks |
• Personalised benchmarks from similar brands (min. 25 email/SMS sends in 6 months). |
• Benchmark data not available in-app |
More data means better targeting. Real-time segment updates based on profile and behaviour data mean messages you send are perfectly personalised and up to date.
Drive more revenue with less effort. Trigger flows when someone joins a segment based on third-party data like shipment delivery, VIP points, quiz results, and more. Plus use essential pre-built flows like back-in-stock and price drop.
Klaviyo AI predicts customer’s next order date, benchmarks performance, generates email, SMS, and review content, and optimises campaigns with A/B testing, smart send times, and personalised messages.
Klaviyo’s flows help us build a relationship with customers, automating a constant dialogue with our clients.
We’re serious about your success, so we offer a variety of customer support options including live-training sessions, office hours, Klaviyo Academy courses and certificates, Help Center articles, and a Klaviyo Community forum.