All blog posts

Get a head start on CDPs. Discover how these technologies can integrate with your tech stack, helping you turn more customer data into better personalisation, automation and ROI for your business.

Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.

To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.

Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.

Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.

Learn to create email pop-up forms customer love. Avoid annoying those hard won visitors, first read our best practices to win sign-ups with pop-up forms that convert.

In this guide to email marketing automation, learn why it’s worth the effort, plus 10 types of automated email flows to inspire

Getting started with ecommerce SMS marketing in the UK? We cover the top concerns including costs and legal compliance.

70% of potential online purchases are abandoned. Win customers back by following our guide to creating automated abandoned cart emails flows.