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Find answers, learn new skills, and get inspiration for how to power your business with Klaviyo.
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Blog
Marketing playbooks, product news, and industry benchmarks from the Klaviyo team.
Help Centre
Step-by-step guides, troubleshooting, and product documentation. Search or browse by topic.
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Ask questions, share wins, and learn from other teams running on Klaviyo.
Commonly asked questions
Quick answers to the questions we hear most. Each answer links to the full guide.
I can't log in. What do I do?
If you lost your MFA code, use another MFA method or a backup code. If you can't, ask an Owner or Admin to reset your MFA. If you forgot your password, select 'Forgot your password?' on the login page.
How do I change the products and content in my abandoned cart email?
Use a dynamic table block for Started Checkout flows. Use a static table block for Added to Cart flows.
What is a billable profile, and how does it change my plan price?
A billable profile is a profile that Klaviyo can email. It has an email address and is not suppressed from email. Your plan must cover your count when your billing cycle renews.
How do I connect my Shopify store?
In Klaviyo, open Integrations, find Shopify, and select Install. Enter your name.myshopify.com address, approve the permissions, and turn on the Klaviyo app embed in your theme.
How do I build a segment?
Go to Audience, then Lists & segments. Select Create, then Segment. Add your conditions and join them with AND or OR.
How do transactional flows work, and how do I set one up?
Transactional status is for paid accounts and for flows that start from a metric. Apply for the status on each email. Approval takes about one day.
Pick a path, build a skill
Get Started with Klaviyo
Launch with confidence. Integrate your store, set up sending, and send your first campaigns and flows.
Grow Your Audience with Klaviyo
Reach more of the right people. Add new channels, capture subscribers with better forms, and build segments that drive revenue.
Test + Learn with Klaviyo
Turn data into decisions. A/B test everything, use predictive analytics, and become a data-driven retention marketer.
Scale + Customise with Klaviyo
Run Klaviyo as your CRM. Unify your customer data, build custom on-site experiences, and extend with developer tools.
What's trending at Klaviyo
Are you ready? Black Friday is almost here
The BFCM Hub is live - everything you need to make the most of this year’s BFCM
Learn: BFCM Beginner Bootcamp
Build your BFCM plan step by step, from setting goals and building offers to launching campaigns and reviewing results. Six courses plus live trainings.
Act: Win BFCM with Klaviyo
Strategy guides, templates, and tools to put your plan into motion. Take the two-minute readiness quiz to see what to fix first.
Share: BFCM 2026 Strategy Exchange
Compare your prep with other Klaviyo marketers. See what they're prioritising and get peer advice on segmentation, deliverability, SMS, and more.
Level Up: Ask our Customer Success Team
Black Friday won’t wait for you to figure out deliverability, so bring your questions and get live answers from Klaviyo CSMs.
Learn what's shipped, what's changed
The Klaviyo releases worth knowing about, with what changed and how to use them.
Channel performance dashboard
See Email, SMS, WhatsApp, and Push performance in one view. No more exporting reports and stitching them together to see how different channels are performing.
Flows update
High-volume flows now process 74,000+ profiles per second. Your sends keep up during BFCM and launch spikes.
Quiet hours in campaigns
Text campaigns automatically delay or skip messages that would land during quiet hours. Compliance built in.
Flow Analyst Best Practices
Composer audits your welcome, abandonment, and winback flows against benchmarks from 196,000 brands.
Composer is now Generally available
Klaviyo’s Marketing Agent is smarter, more proactive, and more flexible, with deeper analysis, scheduled tasks, and custom Skills.
Forms in flows (Preview)
Show a sign-up form only to profiles who trigger a flow, on your website or in your app. Turn flow triggers into targeted list growth.
Get hands on support
Live office hours with the product and education team
Drop in with a question, leave with a real answer. Replays posted in Community within 24 hours.
Hire a certified partner
Browse vetted agencies and freelancers by industry, region, and speciality — from one-off audits to ongoing retainers.
Premium support packages
Named technical contact, faster SLAs, and 1:1 strategy sessions with deliverability and lifecycle experts.