90%
report email as their preferred channel
Download the full report
2024 consumer trends report
Based on responses collected from 2,448 active Australian and New Zealand consumers, discover insights to power smarter digital relationships with today’s shoppers.
Discover insights to power smarter digital relationships with today’s consumers
The evolving purchase journey
In 2024, there are multiple touchpoints that influence consumers’ habits and behaviours. This report explores how personalisation, segmentation, and omnichannel experiences impact consumer purchasing decisions—and how retailers can better power smarter digital relationships with them.
Read the report to discover:
- How consumers feel about personalisation
- How retailers’ marketing efforts are performing
- What matters most to consumers when it comes to omnichannel shopping
- Actionable tactics from experts to apply to your marketing strategy
Consumers have spoken
59%
say personalisation has influenced them to purchase
72%
who start their shopping journey online complete it in a physical store