Run Klaviyo Marketing Through Muse
Generated by Klaviyo AI
Meta Muse connects directly to Klaviyo, letting businesses analyze customer and marketing data, draft campaigns, and schedule sends through plain-language conversations. It can also monitor performance, build flows, identify disengaged customers, and provide recurring summaries.
- Connected insights: Muse answers questions about Klaviyo campaigns, flows, segments, and revenue using actual account data.
- Action from chat: Businesses can move from analysis to drafting campaigns and scheduling sends within the same conversation.
- Ongoing monitoring: Muse can watch flow performance, flag conversion drops, and deliver recurring summaries after a conversation ends.
Today, Meta announced Muse for Small Business, and Klaviyo is one of its launch partners. Muse is Meta’s new personal AI agent for consumers and small businesses, built to take on exactly those jobs.
As of today, you can connect Muse to Klaviyo, and put the customer data, marketing insights, and capabilities already in your Klaviyo account to work directly from Muse.
Ask Muse what happened in your latest campaign. See which flows are driving revenue. Find customers who are starting to disengage. Draft your next campaign. Schedule a send.
You can go from question to insight to action in the same conversation.
What you can do with Klaviyo in Muse
Muse can connect directly to your Klaviyo account, so you can ask questions in plain language and get answers based on your actual customer and marketing data.
For example, you can ask about:
- Campaigns: See what you sent, how customers engaged, and how much revenue a campaign generated.
- Flows: Understand how your automations are performing and where there may be opportunities to improve.
- Segments: Learn more about your highest-value customers, repeat buyers, or people who are starting to disengage.
- Revenue: See what your marketing is driving across campaigns and flows.
Plus, Muse can help turn what you learn into the next piece of work, including drafting campaigns and scheduling sends.
Because Muse can continue working after a conversation ends, you can also give it ongoing jobs, like keeping an eye on performance or bringing you a weekly summary.
5 use cases to try
1. The 2 a.m. revenue rescue
Your highest-converting flow breaks at midnight. A discount code expires. A link 404s. You find out in Monday’s report, and that’s 48 hours of revenue you never get back.
Muse watches your Klaviyo flows around the clock, and when conversion drops, it tells you what broke: your abandoned cart flow is down 40%, and the code in the second email expired at 11:47 p.m. You can then fix it before your coffee’s done.
Prompt to try: “Keep an eye on my Klaviyo flows. If conversion drops more than 20% in a day, tell me what changed.”
2. The 10-minute welcome series
A good welcome series takes a marketer half a day to set up. It typically requires 3 emails of copy, timing logic, trigger conditions, testing. To move faster, many businesses ship a mediocre one or, worse, never ship a welcome series at all.
Now, you can assign Muse to the task. Muse drafts the copy, sets up the flow logic and triggers in Klaviyo, and hands you something finished to approve.
Prompt to try: “Build me a 3-email welcome series in Klaviyo for first-time buyers that pushes the loyalty program.”
3. Find the customers who went quiet
Plenty of businesses have them: the people who bought twice, then disappeared. These consumers are often the easiest to re-engage, but it's hard to find them without digging through endless data.
Muse can pull that group out of your Klaviyo data right now, tell you what they used to buy, and draft a reason for them to come back.
Prompt to try: “Find customers who bought twice but nothing in 90 days, and write me a win-back email that references what they actually bought.”
4. Turn Instagram fans into subscribers
Someone posted a photo of your product last week and tagged you. Someone else commented asking when the next drop lands. That’s the warmest audience a small business has, and most of the time it stays on Instagram and never turns into anything.
Muse can see your Instagram and Facebook next to your Klaviyo account, so it can work on both sides. It can find the people posting about you and draft a thank you, then build a campaign around what they shared. Or it can run a contest on your next product drop and move everyone who opts in into a Klaviyo list you can reach again.
Prompt to try: “Find photos of my fans wearing my products on Instagram. DM them to say thanks and turn it into a marketing campaign.”
5. The question you’d need an analyst for
Which product turns first-time buyers into repeat buyers? Which channel pays for itself? What’s a customer worth in their first year?
These are the questions that decide where your next dollar goes, and most small businesses never get to ask them or don’t have time to figure out the answer. Muse can help.
Prompt to try: “Compare email and SMS revenue in Klaviyo over the last 6 months and tell me where I should spend more.”
Klaviyo works wherever you do
Muse is another way to work with Klaviyo, but it isn’t the only one.
If you prefer working directly in Klaviyo, keep working there. Composer, Klaviyo’s marketing agent, is already built in to help you build segments, triggers, and omnichannel campaigns. If you want to work through an AI agent like ChatGPT or Claude, your Klaviyo data and capabilities can come with you there through connectors, too.
So, work in Muse. Or Claude, or ChatGPT. Or Shopify Sidekick, right inside your Shopify Admin. Or the Klaviyo CLI if you’d rather be in the terminal. Or even with an agent you built yourself.
Whichever one works best for your business, your customer data within Klaviyo can come with you. Your customer data is context for the AI tools you choose to work with, and Klaviyo helps those tools get you better responses, and more revenue.
How to get started
If you use Klaviyo and Muse, connect the two inside the Muse app, authorize your Klaviyo account, and start asking.
Not on Klaviyo yet? You can start for free.
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