151,000+
paying customers in 80+ countries
About us
151,000+ companies use Klaviyo to power smarter digital relationships
Intelligent marketing automation powered by customer data
- Activate your data in real-time to better target, personalize and measure all interactions
- Connect with customers through a seamless email, SMS, mobile push, and reviews experience
- Guide your marketing with built-in AI, automation, predictive analytics, and benchmarks
- Grow your audience, your customer lifetime value, and your total value
How it started
In 2012, Klaviyo co-founders Andrew Bialecki and Ed Hallen saw a pattern. Companies had loads of data but couldn’t answer basic questions about their customers, let alone use that data to drive revenue through personalized marketing.
The tech to unite data, analytics, and marketing didn’t exist. So they built it. Today over 151,000 of the world’s most notable brands use Klaviyo’s email and SMS marketing platform.
“Klaviyo provides the tools and playbooks for any creator to have more control, more ownership. It doesn’t matter if you create products, services, or content—or some of each. We believe the best products and creations can and should win.”
—Andrew Bialecki, Klaviyo co-founder
$100B+
revenue earned by Klaviyo users to date
2,000+
employees worldwide
$2B
revenue driven by Klaviyo during BFCM 2022
Leaders
Andrew Bialecki
Co-founder and chief executive officer
Ed Hallen
Co-founder and chief product officer
Amanda Whalen
Chief financial officer
Steve Rowland
President
Surabhi Gupta
Chief technology officer
Carmel Galvin
Chief people officer
Landon Edmond
Chief legal officer
Jamie Domenici
Chief marketing officer
Emily McEvilly
Chief customer officer
What’s with the name?
Klaviyo (clay-vee-oh) is inspired by “clavija”, a Spanish word for mountaineering pins—also called pitons. These pitons support climbers as they ascend, and catch them if they fall.
We liken our customers to mountaineers. Our goal is to support and accelerate their climb to the summit.
