All blog posts

All blog posts articles

SMS & Email marketing attribution

Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.

Mae Rice
6min read
SMS marketing
22 Jul 2024
2024 Black Friday SMS marketing guide

Enhance your Black Friday SMS marketing campaigns. Discover our top steps, pro tips, and examples to enhance your strategy.

Emma Stenhouse
13min read
Email marketing
16 Jul 2024
Use Instagram to grow your list

Learn how to grow your email list on Instagram. Form hyper-personalised segments and build deeper relationships effortlessly using Klaviyo’s integration with Gatsby.

Platform news
11 Jul 2024
AI review headlines are here

Klaviyo is bringing the power of AI to reviews. We now show shoppers AI-suggested headlines based on the content of their review – enabling them to click submit much faster.

Platform news
11 Jul 2024
Reply to reviews faster with AI

You can now use AI to create personalised review replies with the click of a button. When any new review comes in, Klaviyo’s AI will automatically generate a series of replies – saving you time and helping you respond to customers faster.

SMS marketing
9 Jul 2024
SMS marketing speeds time to purchase

Discover how SMS marketing can speed up time to purchase. Learn how to build a strategy that increases revenue and brand loyalty.

Meaghan Kiely
6min read
How ecommerce brands can avoid these common AI pitfalls

Discover the common AI pitfalls for ecommerce businesses and customer relationships—and how to fix them.

Lizzie Davey
8min read
Platform news
2 Jul 2024
Go behind the scenes of Klaviyo AI

New AI tools roll out nearly every day. Learn about the intricacies behind Klaviyo AI’s development with the people who built it.

Email marketing
25 Jun 2024
Drip campaign ideas for email marketing

The differences between drip and nurture campaigns, including when to use each, brand examples, and strategies for success.

Janet Aronica
22min read