What’s new in Klaviyo Q4 2024

Marketers are being asked to drive more engagement and revenue with fewer resources, and this is especially true for BFCM. Our aim is to continue empowering teams around the world to meet this challenge head-on.

One reason we take pride in our speed of innovation is that we know the more innovative features we create, the more results you can drive. Klaviyo’s latest releases, just in time for the holiday season, are designed to help you leverage actionable customer data and increase productivity for smarter engagement.

We’ve launched a new page to showcase some of our most exciting features that are now available. Watch demo videos to see the new features in action, and subscribe to receive monthly updates directly in your inbox so you stay informed and ready to leverage new tools.

Learn more about our highly requested Q4 releases:

New segment builder, enhanced Email AI, and more

Redesigned Segment Builder
Create more targeted segments faster by finding the exact right audience for your messages. This feature allows you to use advanced logic, including multiple event criteria, specific text, and numerical comparisons.

Enhanced Email AI
Email AI builds emails faster, saving you time when creating on-brand marketing messages. This feature takes existing templates and generates new emails based on a prompt you write—eliminating the need to manually edit templates.

Flows Journey Preview (coming to all accounts 11/15)
Ensure flows are set up correctly by previewing how individual profiles will move through a flow before activating it. This ensures your clients’ automations reach the right shoppers.

International Expansion
Marketers from around the world can fuel faster growth thanks to SMS support in Denmark, Finland, Norway, Sweden, Italy, and Portugal. In addition, Klaviyo users now have the ability to use the platform in German, Spanish, Italian, Korean, and Portuguese, alongside English and French.

Automated conversations (closed beta)
Create personalised two-way SMS conversations to drive sales using automated messages. This allows you to automatically answer customer questions and unlock use cases like a product quiz via SMS. This feature is currently in closed beta; if you’d like to participate, please let us know here.

See these new features in action

We’re excited about how these features empower Klaviyo customers globally with new capabilities and improved efficiency. You’re invited to watch a short demo video for each new feature on our Q4 release page.

Don’t forget to check out real-time product updates on our What’s New page, so you don’t have to wait to take advantage of the new features we are adding every week.