All blog posts
All blog posts articles

Discover the latest tools, concepts and techniques for creating a scalable customer lifecycle strategy with dynamic customer segmentation.

Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.

Klaviyo is now available in German, Spanish, Italian, Korean, and Brazilian Portuguese. See what that means for you.

9 actionable tips for staying profitable during Black Friday focused on increasing revenue while maintaining healthy profits throughout the shopping season.

Discover Klaviyo’s ultimate guide to discounting pricing strategies for Black Friday.

JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.

Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.

How brands can personalise ecommerce experiences to create seamless, tailored shopping experiences that bring what customers need straight to them.

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.