All blog posts

Meet Klaviyo portfolio, a new feature designed to simplify the way businesses manage multiple brands and regions in our platform.

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

How do you choose an SMS marketing platform that delivers experiences consumer demand in 2024? We review 4 of the best

Key features to consider when choosing your ecommerce marketing platform.

Learn how you can still use email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

How does your email performance rank against your peers? Discover the numbers from 2024, and what they tell us about the state of marketing across industries.

Find out the best ecommerce marketing practices for earning top spot in the search rankings.

A blanket approach to SMS in Europe will leave your audiences cold. Here’s why (and what you can do about it).