All blog articles

SMS marketing is a highly effective channel for driving ROI when done right. Discover how leveraging these key SMS Marketing tactics can boost your profits.

Home & garden businesses have a prime shot at capturing consumers’ attention, according to new research. Klaviyo’s 2024 state of ecommerce report reveals that 72% of large home & garden retailers have seen higher profits over the last 12 months, while 70% report higher margins—and nearly all (92%) expect to see revenue increases this year. […]

The health & beauty industry is experiencing a glow-up. The majority (66%) of large health & beauty businesses benefited from a rise in profits and margins in 2024, according to Klaviyo’s 2024 state of ecommerce report. This signals that consumer interest in this industry isn’t just growing—it’s booming. While this is great news for health […]

Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.

Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.

The Toast x Klaviyo integration is more than just a way to collect data and connect software, it’s a pathway to deeper, more meaningful connections with your guests.

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.