All blog articles

All blog articles articles

September BFCM checklist

Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.

SMS marketing
Aug 30, 2024
SMS for VIPs

Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.

Profile photo of author Amy Rigby
Amy Rigby
9min read
Customer data
Aug 29, 2024
Klaviyo's conversion overview dashboard

Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.

Alicia
3min read
Email marketing
Aug 23, 2024
Deliverability with tighter sender requirements

With stricter email standards from Yahoo and Gmail, learn how to adapt your strategy to meet new deliverability requirements and stay in the inbox.

Customer data
Aug 22, 2024
2024 BFCM CDP Use Cases

Discover 15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your BFCM campaign.

Alicia
5min read
Campaign strategy
Aug 19, 2024
Halloween marketing ideas for Email + SMS

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Essentia and Printfresh for ideas.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
Klaviyo news
Aug 16, 2024
Emily McEvilly is our new Chief Customer Officer

Klaviyo welcomes Emily McEvilly as our new Chief Customer Officer. Emily is joining us with over 25 years of experience leading customer success for companies like Workday and Oracle.

Profile photo of author Steve Rowland
Steve Rowland
3min read
Campaign strategy
Aug 16, 2024
10 expert BFCM marketing tips for 2024

Boost your BFCM success with our top email and SMS marketing tips. Learn best practices to maximize engagement and sales this Black Friday and Cyber Monday season.

Profile photo of author Mae Rice
Mae Rice
9min read
Email marketing
Aug 15, 2024
Deliverability tips for sending to Yahoo

Improve Yahoo email deliverability with six best practices. Learn how tips like personalization and consistency can help you respond to new sender requirements.

Profile photo of author Tonya Gordon
Tonya Gordon
4min read