All blog articles

All blog articles articles

Health and Beauty industry insights

The health & beauty industry is experiencing a glow-up. The majority (66%) of large health & beauty businesses benefited from a rise in profits and margins in 2024, according to Klaviyo’s 2024 state of ecommerce report. This signals that consumer interest in this industry isn’t just growing—it’s booming. While this is great news for health […]

Profile photo of author Sophia Lee
Sophia Lee
8min read
4 CPG ecommerce strategies

Explore our CPG ecommerce strategies for email and SMS marketing. Learn how customer journeys and targeted audiences can boost success. Get started today.

The state of email and SMS for fashion brands

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.

Profile photo of author Sophia Lee
Sophia Lee
8min read
Campaign strategy
Sep 16, 2024
Build a solid BFCM strategy in 10 steps

Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.

Profile photo of author Milos Lepotic
Milos Lepotic
15min read
Klaviyo news
Sep 9, 2024
The Toast x Klaviyo integration

The Toast x Klaviyo integration is more than just a way to collect data and connect software, it’s a pathway to deeper, more meaningful connections with your guests.

Profile photo of author Nick O'Hara
Nick O'Hara
4min read
Email marketing
Sep 5, 2024
5 segmentation mistakes to avoid

Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.

Profile photo of author Ben Zettler
Ben Zettler
7min read
Customer data
Sep 4, 2024
Transform data for targeting and personalization

Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.

Profile photo of author Alicia
Alicia
3min read
September BFCM checklist

Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.

SMS marketing
Aug 30, 2024
SMS for VIPs

Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.

Profile photo of author Amy Rigby
Amy Rigby
9min read