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All blog articles

All blog articles articles

How Marine Layer fixed this multi-channel problem

Learn how to consolidate your data to create more thoughtful journeys for customers.

A simple trick to boost Black Friday sales without discounts

Learn how to discount strategically with advanced segmentation.

Rescue lost sales with this smart customer targeting strateg

Learn how to target disengaged customers with RFM segmentation.

How to stop burning out your email list

Learn how to tailor messages by channel to achieve omnichannel personalization.

All blog articles
Dec 20, 2024
Playing favorites: a look back at Klaviyo’s most impactful releases of 2024

Together with our customers, we’ve tackled challenges, unlocked opportunities, and launched new features that made lives easier and businesses stronger.

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Dec 18, 2024
Behavioral targeting: what it is and why it matters

Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is, why it matters, and how it works.

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Dec 18, 2024
10 ways to segment your audience

Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.

All blog articles
Dec 18, 2024
How to use behavioral segmentation: types & examples

See how customer behavioral segmentation can enhance your digital marketing efforts. Learn through types and examples how to increase revenue and conversions.

All blog articles
Dec 16, 2024
Marketing planning with Klaviyo analytics

Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.