All blog articles
All blog articles articles
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/10/CreateReferralProgram-Blog-ArticleCard.webp)
Learn how to create high-converting referral programs for 2024. See the importance of following steps like setting goals and identifying the right channels.
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/10/VeteransDayMarketing-Blog-ArticleCard.webp)
Learn how Veterans Day email & SMS marketing ideas like special promotions and supporting a cause can help celebrate those who served.
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/10/ABTestingIdeas-Blog-ArticleCard.webp)
Learn how A/B testing ideas for email, SMS, and sign-up forms, such as modifying CTA copy or personalization, can impact KPIs such as revenue and traffic.
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/10/BFCMStayingProfitable-Blog-ArticleCard.webp)
Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/10/measure-marketing-impact-accurately-with-attribution-best-practices-card.webp)
Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/10/ABTestingBestPractices-Blog-ArticleCard.webp)
Discover best practices for email, SMS, and forms A/B testing. Learn about key variables and forming strong hypotheses for optimal results.
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/10/SnapchatBFCM-Blog-ArticleCard.webp)
Snapchat is a great platform to market through during the BFCM season. Learn how strategies like gamification or testing can add to your campaigns.
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/10/BFCMOctoberChecklist-Blog-ArticleCard.webp)
The holidays are a busy time for everyone—and this is especially true for marketers. As soon as fall comes around, we’re firing on all cylinders to make sure our messages stand out in a seemingly endless sea of promotional content. And this is no understatement. In 2023, brands using Klaviyo sent over 11.6 million messages […]
![](https://klaviyocms.wpengine.com/wp-content/uploads/2024/09/klaviyo-announces-new-chief-technology-officer-surabhi-gupta-card.webp)
Klaviyo is announcing Surabhi Gupta as our new Chief Technology Officer. Surabhi joins us at a pivotal moment as we expand internationally and roll out a growing suite of AI-powered products.