All blog articles

You need access to your most important data to make informed decisions, especially when it comes to your email deliverability.  Deliverability refers to your email landing in the inbox like you intended, or being placed in the spam folder where it may never been seen by your subscriber. There are many different factors that impact […]

Understanding who is consented to receive marketing is crucial to a successful omnichannel marketing strategy. The rules of who you can send to on email and SMS vary and breaking them can carry some stiff penalties. Chances are you may have some profiles that opted in for email or SMS marketing, some who unsubscribed, and […]

February was a busy month! We’re excited to announce new features to help you check flow performance in one click, easily review profile data, and more.  Top features this month   A reimagined flows page  New profiles API functionality – GET subscribers  Redesigned channel status box in profiles Notifications upgrade from the bell icon Other […]

Automations, or flows as we call them at Klaviyo, help you make money in your sleep. They allow you to send targeted messages that are triggered by an interaction someone has with your business. For example, if someone is shopping on your website but abandons their cart, you can automatically follow up with them at […]

In today’s world, you need to be notified quickly of what needs your attention, especially when it comes to running your business. Those notifications should be easy to find and help you get to the bottom of resolving issues. Let’s be honest – no one has time to sift through all their notifications manually turning […]

Learn what anniversary emails are, how they help build stronger customer relations, and discover various anniversary email examples from top ecommerce brands.

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

We released some exciting new features in January to kick off the New Year! From expanded integration capabilities, to new notifications when your email is at risk of clipping in the inbox, we’re always looking to make Klaviyo work better for you.  Top features this month   SMS A/B testing in flows  In-editor product feeds  […]

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]