All blog articles

All blog articles
3 successful SMS & email segmentation use casesApr 23, 2024
Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced email segmentation and marketing strategies to boost sales growth.

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Why Agencies Partner with KlaviyoApr 22, 2024
Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.

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3 SMS and email automation use casesApr 19, 2024
Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

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The pros & cons of a dedicated IP vs. a shared IPApr 18, 2024
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.

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Video in email: 5 tips to boost engagementApr 17, 2024
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

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10 video email marketing types & when to use themApr 17, 2024
Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.

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3 ways to increase email & SMS frequencyApr 16, 2024
Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora & Linksoul.

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3 effective SMS campaigns use casesApr 12, 2024
Here are 3 use cases from Klaviyo customers that dismantled data silos by joining their data from SMS and email. Learn how to improve your customer targeting.

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Why DMARC is so importantApr 11, 2024
Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.