All blog articles

Practice makes perfect — and so does testing things over and over again. Want to take your performance to the next level? With Klaviyo’s A/B testing capabilities, it’s easy to test different components of your email and SMS messages — subject lines, body copy, CTAs, images, send time — to determine what resonates most with […]

You asked, we delivered: Welcome to a more navigable Klaviyo. Our upgraded navigation that streamlines the most common workflows and makes it easier for you to find what you’re looking for. That means less clicking around searching for things — and more time to spend on the important stuff. Acknowledging the complexity of workflows With […]

Klaviyo is proud to announce the official launch of our technology partner program, to welcome even more platforms to our ecosystem.

Your email and SMS strategy is driving sales. So if something breaks, you’re losing money. Klaviyo is here to help: Now, if certain metrics suddenly drop off a shelf, our new “anomaly detection” feature springs into action, sending you an alert so you can get under the hood, diagnose the issue, and get any broken […]

Read the August 2022 Klaviyo product feature updates focusing on tools and integrations that help marketers save time, and build more personalized content.

Klaviyo aims to give brands easy access and visibility to all of your data, regardless of technical expertise. That’s why we’ve built a quick new way to get access to all the catalog data you need — including variant data for every variation of every product.  Businesses often sell multiple versions of the same product […]

The more personalized and relevant a message is, the more likely is it that message will lead to a sale. Now, you can add product recommendations into your emails that are so personalized, they feel hand-picked, thanks to Klaviyo’s rules-based product recommendations. With new ways to select which products are displayed, an interface that’s easier […]

Klaviyo enhancements to the overview dashboard allow you to track marketing performance and share results more seamlessly.

Klaviyo has a real-time integration to sync order and user data from Olo, so restaurant merchants can use data in advanced segmentation and reporting in order to drive more repeat customers.