All blog articles

All blog articles
The pros & cons of a dedicated IP vs. a shared IPApr 18, 2024
A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.

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Video in email: 5 tips to boost engagementApr 17, 2024
Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

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10 video email marketing types & when to use themApr 17, 2024
Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.

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3 ways to increase email & SMS frequencyApr 16, 2024
Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora & Linksoul.

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3 effective SMS campaigns use casesApr 12, 2024
Here are 3 use cases from Klaviyo customers that dismantled data silos by joining their data from SMS and email. Learn how to improve your customer targeting.

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Why DMARC is so importantApr 11, 2024
Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.

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Why using AI in the workplace can be valuableApr 8, 2024
In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

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5 tips to grow your email and SMS revenueApr 6, 2024
Here are five tips and tips from Ezra Firestone that will inspire you to grow your email and sms revenue with Klaviyo.

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The importance of a branded sending domainApr 4, 2024
Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.