Key April product updates
Generated by Klaviyo AI
This post outlines Klaviyo’s April 2023 product releases centered on omnichannel marketing. It covers new mobile push capabilities, campaign planning tools, integrations, and enhancements for signup forms and consent collection.
- Expanded mobile push: Push notifications now support Android apps with deep links and include improvements to the iOS SDK.
- Omnichannel campaign calendar: A new calendar view lets marketers see which channels are sending and when, reducing the need for manual calendars.
- New ad and commerce integrations: Criteo and Square Online integrations help use Klaviyo data for better ad targeting and more personalized online and offline experiences.
- Improved subscriber growth: SMS subscribe links and Facebook Lead Ads syncing enable easier collection and management of email and SMS consent.
- Campaigns and signup form updates: A new campaigns list view and Klaviyo-hosted fonts for signup forms provide more control over performance insights and form design.
April was a special month with the launch of our Spring 2023 Klaviyo Product Event. Our newest features focused on optimizing omnichannel marketing. Check out new releases below designed to help you engage more customers, save you time, and help you make better decisions, faster.
Top features this month
Mobile push notifications are now available for Android and iOS
- Push notifications have been expanded to include support for Android apps, sending deep links that direct users to a corresponding page within an app, and improvements to our iOS SDK. Learn all about mobile push here.
The omnichannel campaign calendar view is here
- Easily view which channels you’re sending on and when, without manually maintaining a marketing calendar. Check out the new calendar view capabilities.
Better ad targeting with the Criteo/Klaviyo integration
- Increase your return on ad spend (ROAS) by using the first-party data you store in Klaviyo to target specific audiences with more personalized ads across the customer journey. Read about our new Criteo/Klaviyo integration.
Convert social media followers to subscribers with SMS subscribe links
- Generate a shareable link in Klaviyo that lets shoppers easily sign up for text message marketing. Learn more here.
Square Online integration
- Deliver personalized experiences to your online and offline customers with Klaviyo’s one-click integration with Square Online. Learn more here.
Other notable releases
The new campaigns list view
- Toggle between the campaign list view and calendar view to understand your performance and make informed decisions for your next send. Read more about new list view capabilities.
Klaviyo-hosted fonts are now available in signup forms
- In addition to using Google, Adobe, and custom fonts, you can now use Klaviyo-hosted fonts in signup forms. Check out the list of Klaviyo-hosted fonts and how to import them into forms.
Facebook Email & SMS Consent Collection via Lead Ads
Using our Facebook Ads integration? Now you can sync subscribers for email and SMS collected through a Facebook lead ad into Klaviyo. This new functionality allows you to grow your SMS subscriber list and better manage consent across both channels. Learn more here.
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