All blog articles

All blog articles articles

Platform
Dec 21, 2022
Declutter your account with archived flows

Flows empower you to send the right message at the right time. They trigger messages based on a specific action someone takes on your ecommerce store – like viewing a product, subscribing to your newsletter, or abandoning their cart. Over time, you may set up several email flows in your account, especially since Klaviyo offers […]

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Shoshana
2min read
Platform
Dec 15, 2022
Optimize SMS opt-in for mobile and desktop shoppers

Signup forms are key to your marketing success – they help grow your list by converting site visitors into loyal email and SMS subscribers. They even help you understand your audience by gathering more customer data. But, it can be challenging to manage multiple signup forms that target the right shoppers, based on where they’re […]

Ecommerce
Dec 14, 2022
DTC isn’t dead. It’s evolving.

DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.

Profile photo of author Mae Rice
Mae Rice
24min read
For developers
Dec 9, 2022
Solution Recipe 15: Use Klaviyo’s Forms and Hosted Pages to serve dynamic content and capture user interactions

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Christian
9min read
Platform
Dec 7, 2022
Easily find what you need with quick search

Klaviyo is a powerful one-stop-shop for your customer data where you can manage email and SMS marketing within one platform. Being able to quickly search for your data when you need it is extremely valuable. We know that our customers love the ability to quickly look up profile data in the search bar so we’ve […]

Profile photo of author Shoshana
Shoshana
2min read
For developers
Dec 2, 2022
Solution Recipe 14: How to backfill Back in Stock with Google Sheets

Solution Recipes are tutorials to achieve specific objectives in Klaviyo. They can also help you master Klaviyo, learn new third-party technologies, and come up with creative ideas. They are written mainly for developers & technically-advanced users. Note: We do our best to make sure any code and API references are accurate and current when this […]

Olaf
7min read
Owned marketing
Dec 2, 2022
Customer relationships matter more than anything

An ecommerce CRM is a tool designed around the unique needs of an ecommerce business, such as maintaining customer profiles, order history, and much more.

Profile photo of author Mae Rice
Mae Rice
13min read
Platform
Nov 29, 2022
What’s new in Klaviyo: November product updates

There’s a lot to prioritize during November with the holiday season in full swing. For this month, we focused on launching new SMS offerings, enhanced signup form and preference page capabilities, and released new integrations. Read on for insight into these products and start incorporating them into your seasonal marketing.  November product highlights Cut down […]

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Shoshana
4min read