Email marketing
Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.
Email marketing articles
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.
9 stages of an effective email marketing funnel, including brand examples and expert insight.
Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.
Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.
Learn more about how to use email marketing to engage and retain customers for your health and wellness business.
Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.
How should your brand show up during and after a crisis? Learn how to communicate to your customers with empathy through email and SMS.
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.
Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.