Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
Oct 24, 2023
How to use email tags to increase email efficiency

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

Email marketing
Oct 5, 2023
Guide to creating an effective email marketing funnel

9 stages of an effective email marketing funnel, including brand examples and expert insight.

Email marketing
Sep 12, 2023
Email marketing for small businesses

Discover how email marketing can help small businesses reach new audiences and drive revenue through buyers turned long-term customers.

Email marketing
Sep 7, 2023
Do more with your email reporting

Your email reporting tool determines how deep you can go into performance metrics—and the ease with which you’re able to act on them.

Email marketing
Aug 24, 2023
How spas, salons, and fitness studios use Klaviyo

Learn more about how to use email marketing to engage and retain customers for your health and wellness business.

Email marketing
Aug 3, 2023
How to create email blasts that aren’t spam: the secret’s in the audience segmentation

Conventional email blasts haven’t worked since 2012. Learn what makes an email blast good—and how to create and send email blasts that aren’t spammy.

Email marketing
Jul 19, 2023
How to communicate with empathy during a crisis, with 12 examples from the pandemic

How should your brand show up during and after a crisis? Learn how to communicate to your customers with empathy through email and SMS.

Email marketing
Jul 6, 2023
Everything you need to know about email deliverability

A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.

Email marketing
Jun 27, 2023
Beyond "Shop Now": how to inspire action with email CTAs

Creating a high-performing CTA is harder than you think. Learn about email CTA types and best practices, with 12 examples from real ecomm stores.