Email marketing

Email marketing remains the bedrock of customer engagement and revenue generation for B2C brands. More than a simple communication tool, it's evolved into a sophisticated channel for personalization, automation, and relationship building at scale. Explore how leading marketers are reimagining email strategies to drive engagement, nurture customer loyalty, and create consistent revenue streams through authentic, data-driven campaigns that resonate with today's consumers.

Email marketing articles

Email marketing
May 23, 2023
Email segmentation tools have evolved

Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.

Email marketing
May 18, 2023
Make your post-purchase emails count

Learn how to make the most of your post-purchase email flows to maximize revenue.

Email marketing
Apr 28, 2023
How to hire email marketing experts

An email marketing campaign should be run by an email marketing specialist who knows how to set everything up. Learn how to hire one with an effective strategy.

Email marketing
Apr 28, 2023
8 email subject line best practices to boost open rates

Check out these best practices for creating email subject lines that resonate with your audience and increase email engagement.

Email marketing
Apr 18, 2023
Email marketing in ecommerce: what it is + why it matters

Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.

Email marketing
Apr 18, 2023
4 Salesforce email marketing plug-ins

Re-evaluating your Salesforce Commerce Cloud tech stack? Check out these 4 impactful Salesforce email marketing plug-ins.

Email marketing
Apr 18, 2023
5 types of BigCommerce email marketing plug-ins

The BigCommerce email marketing plug-ins you need: marketing automation, search, loyalty, customer support, and store back-up.

Email marketing
Apr 18, 2023
4 Shopify email marketing plug-ins

The best Shopify email marketing plug-in categories: marketing automation, pricing, order tracking, and customer data.

Email marketing
Apr 18, 2023
3 Wix email marketing plug-ins

3 must-have Wix email marketing plug-ins for ecommerce businesses: marketing automation, accounting, and loyalty.